Jeff Bezos (Amazon)
Be customer obsessed, not competitor obsessed. Start with what the customer needs and work backwards.
Maintain a Day 1 mindset: treat your work like it is the early days, staying energetic, adaptive and hungry. Avoid complacency.
Balance stubborn vision with flexible execution: hold onto a bold vision but remain adaptable in how you achieve it.
Key Lesson: Focus on delivering value to the customer and combine big vision with disciplined execution.
Satya Nadella (Microsoft)
Embrace a growth mindset, humility and culture change. Even large organisations benefit from refreshing values, culture and vision.
Lead with empathy and clarity: leadership is about understanding people and guiding them through change with purpose.
Key Lesson: Emotional intelligence and clarity help leaders build sustainable success in fast changing environments.
Steve Jobs (Apple)
Innovation distinguishes a leader from a follower. True leaders do not just iterate, they reimagine.
Great work comes from passion. Loving what you do fuels creativity and impact.
Focus ruthlessly: say no to many good ideas to prioritise the few great ones.
Key Lesson: Focus on what truly matters and aim for bold, meaningful impact rather than spreading effort across everything.
Elon Musk (Tesla, SpaceX)
When something is important, pursue it even if the odds are against you.
Accept failure as part of innovation. If you never fail, you may not be pushing hard enough.
Maintain persistence, iterate continuously, and seek constant improvement.
Key Lesson: Bold vision, resilience, and a willingness to embrace risk are essential for breakthrough achievements.
Mark Zuckerberg (Meta)
The greatest risk is not taking any risk. Playing it safe can guarantee failure in a fast moving world.
Embrace a culture of speed, boldness, and openness. Focus on experimentation over perfection.
Key Lesson: Rapid action, experimentation, and adaptability help organisations thrive in dynamic industries.
Tim Cook (Apple)
Leadership does not need to be loud: quiet consistency, values and disciplined execution can be highly effective.
Know your principles and let them guide decision making, even when it is challenging.
Prioritise: focus on fewer initiatives and do them well rather than overextending.
Key Lesson: Discipline, clarity and strong values support long term success.
Larry Page (Google)
Focus on long term impact rather than short term gains.
Encourage curiosity and exploration across all areas of the business.
Promote a culture where big ideas are tested, refined and scaled.
Key Lesson: Visionary thinking combined with experimentation drives innovation.
Sergey Brin (Google)
Embrace collaboration and diverse perspectives.
Challenge conventional assumptions and seek creative solutions.
Value data and insights while balancing bold experimentation.
Key Lesson: Innovation thrives in open, collaborative, and analytical environments.
Reed Hastings (Netflix)
Promote freedom and responsibility: give employees autonomy but hold them accountable.
Be willing to disrupt your own business before someone else does.
Adapt quickly to changing markets and consumer behaviours.
Key Lesson: Culture of responsibility, adaptability and proactive disruption leads to sustained growth.
Jensen Huang (Nvidia)
Focus on long term innovation in technology and markets.
Invest in talent and foster a culture of excellence and curiosity.
Pursue ambitious ideas that can redefine industries, balancing risk with technical rigor.
Key Lesson: Long term vision combined with technical excellence and bold ambition drives transformative success.
Applying These Lessons
The advice from these ten tech CEOs can guide anyone seeking to succeed in business, entrepreneurship, or personal development:
Stay customer obsessed and value focused. Embrace bold vision and calculated risk. Lead with empathy, clarity and strong values. Focus ruthlessly on what matters most. Iterate, learn from failure and adapt continuously. Cultivate culture and encourage curiosity.
Combining these principles creates a resilient framework for leadership, innovation and growth in any field.